Simple Keyword Research Guild
Posted on Nov 19, 2008 under Uncategorized |To be found by your target group is the key to success in your online business. This is also what differentiates the gurus from the pack; they know what keyword to use and how to use them in their business website and articles for search engine optimization and PPC campaign.
This article is all about keyword research, I will outline here how you will can carry out your keyword research in order to get your site on the first page of the search engine when your target group, search for the service your business offers. This means free traffic and revenue, but when you get it wrong; you are lost forever.
HOW DO YOU START YOUR KEYWORD RESEARCH?
For you to have successful keyword research, start by seeing yourself as one of those people your product will serve and then proceed to the search engine to use those words that they are likely going to use when looking for service your site providing. When the result appears, I recommend you take a look at the first two website, peep into their keyword meta tag, this will help you see other keywords they are using, bearing in mind that they are the competition you will face.
EXPAND YOUR KEYWORD
Now you have your keywords that are related to your online business, is time to find other words or phrase that people are also using when the search for the service or product you are providing. Here you will need keyword tools provided by overture, Google AdWord tools, good keyword, and also word tracker that have 7 days free trial version and paid version. Each of this tool will help you generate other keywords that might be relevant to your business with the competition rate, search volume and conversion rate of each of these keyword generated.
SELECTING YOUR KEYWORDS
This stage is the most important in your keyword research, first thing you will do here is to export the result from the keyword research tool you to a spreadsheet in your computer to have clear view of each keyword and the search volume.
You will see that some of these keywords are not related to your business, those with much competition and low conversion rate drop them and choose those words that you have content for. Avoiding broad terms and focusing on longtail keywords that will bring quality traffic to your website; you don’t need people who search for words, what you need is people who are searching for your service.
USE YOUR KEYWORDS
There are many ways you can use this keywords to optimize your website. They are what you will use in your web content, keyword meta tag, and title tag. These keywords are also what you will use in your ads campaign, article writing and search engine submission to promote your online business.
Note:
You must know about keyword density and keyword stuffing in order to make your website page search engine friendly and avoiding being flagged by the search engine.
Remygius Henry is an online marketer who specialize on affiliate marketing,he is the owner of http://www.alphaffiliate.com/blog a website that have proven home business ideas and opportunities you can join.You can learn more on how to succeed on your home business and affiliate marketing by visiting http://www.affiliatebum.blogspot.com
